Pete Fader – Wharton Marketing Professor

Pete is my favorite Wharton professor. There I’ve said it! His deep interest in data, passion for teaching, and drawing out curiosities from his students changed my career. He shares his journey as a young professor all the way through selling an analytics company focused on customer lifetime value to Nike. Using the same concepts, Pete and his partners applied them to corporate valuation, which has been extremely appealing to investment banks, private equity companies and venture funds.