Barbara Jones

Barbara Jones - Outshine Talent


Barbara Jones, was my second boss. I was introduced to her after my first year in college while I was home for the summer working as a hostess at a hotel. A nice restaurant patron sent my dot-matrix printed resume to Barb and the rest is history. 

We’ve since worked on too many projects to recall, including her wedding on a HOT summer day in Malibu. What I love and appreciate about Barbara is that she’s open-minded, always learning, is a risk taker, and enjoys the mountains as much as I do. 

She’s now the it boss in the social media marketing world, managing the TikTok creators like Charli and Dixie D’AmelioFrankie Jonas, and Illumitati, a rising photographer out of my hometown of Newport Beach. 

About Outshine Talent

Outshine Talent was founded in 2016 by Barbara Jones who utilizes her 25+ years of music business, entertainment, social media and influencer marketing experience to run a boutique talent management company with an experienced team of managers. Outshine guides social stars into successful global, personal brands and helps them realize their dreams within social media and beyond.

Leveraging our broad skillset and long-term business relationships, ‘Team Outshine’ develops and implements strategic, big-picture career plans specific to each of our talent’s goals and executes those plans with integrity and heart.

Outshine Talent has offices in Greenwich, CT, NYC and LA.

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meesh pierce MENTOR dna podcast host15

MENTOR dna is a few years in the making. As Head of Product at  AutoGravity, a Mercedes fintech startup, I was inspired by my team and colleagues. However, my husband really pushed me to be introspective and look at our situation from the outside in. 

I was working long hours with 2 young kids at home. We had 4 nannies. I was juggling managing the home, the nannies, the kids, their sports schedules. My life had become an episode of Curb Your Enthusiasm. 

But I kept telling myself that I wasn’t done. I had so much more work life left in me. 

When I left AutoGravity, I’d already been serving on non-profit boards, including that of my kids’ school. I had a really difficult transition into “retirement” mode thinking “is this all I’m gonna do?!” 

Then God started laughing and made it abundantly clear that He needed me on that school board. We were in the midst of a large capital campaign in support of a multi-year construction project when a governance issue reared its ugly head. 

I spent the next 2 years “working” 50-60 hours a week through a very politically-charged environment. I learned more about people, governance, leadership, and the importance of having solid mentors than in the 25 years prior in my career. 

Simultaneously, my alma mater, University of Pennsylvania, tapped me to lead the tech committee for an all-women’s conference called Momentum 2020. I built a team of fantastic social media Penn girlfriends and we launched a podcast that showcased Penn alumnae from around the world. I produced and edited and received really positive feedback from the Penn community at large. 

Through my network, I’m blessed to know some really incredible leaders; people I turn to regularly for advice, collaborating on new business ideas, and investment opportunities. MENTOR dna is a passion project and will bring these people front and center to you!

As a board member, advisor, and mentor, I love what I do. As I speak to my friends on MENTOR dna, I hope that you have the chance to learn valuable lessons that these incredibly dynamic leaders share through their stories. 

Thank you!