Bill Schlough – CIO SF Giants

Bill Schlough SF Giants CIO

When I talk to people about getting their MBAs, most of their focus is around gaining new technical skills like financial modeling or something similar. I strongly believe that connecting with classmates and creating new memories with those friends is more important than learning how to be an excel jockey. Bill Schlough is a perfect example of this as we never took a class together, but share fun memories from our days playing volleyball at Wharton – hours spent on the courts and traveling up and down the New England corridor for tourneys. Bill’s held the role of Chief Information Officer for the San Francisco Giants since our graduation 25 years ago. It’s no surprise that we chat a lot about the importance sports plays in the lives of our children and communities across the US. 

I incorrectly assumed that Bill, a former collegiate two-sport athlete and Olympics employee, seeks athletes in his hiring, so he fills me in on what he seeks in candidates. His hilarious story about the real life challenges Covid presented as he simultaneously navigated keeping his kindergartener on task during Zoom classes while dialing into his executive staff meetings amidst flying Nerf darts are sure to make you laugh.



I’ve had a hunch about the long-term effects of innovation with remote work. The US boasts some of the most innovative companies in the world, but my experience is that ideas occur in serendipitous moments in the break room during your afternoon chocolate break. Bill says that being back at work breathes lives back into his work day, and he supports my thesis that being in-person is critically important to keeping the flywheel of innovation spinning.

Bill’s an incredible mentor and reveals that he loves giving back and particularly expressing his gratitude with the mentors in his life. With 600+ mentees over his career, Bill demonstrates a servant’s heart and desire to help and guide others. This episode is truly inspirational as Bill is a down-to-earth executive with such rich and deep insights to share with anyone looking to break into the C-Suite. Thanks for tuning in! 

About Bill Schlough

Since Bill Schlough’s arrival in 1999, the Giants have been recognized as one of the most innovative teams in sports, playing a pioneering role in the world of mobile connectivity, video, ticketing and payment systems. The Giants were the first team to provide free Wi-Fi to all fans beginning in 2004, and Oracle Park is currently the home of the third largest and first 4K-capable video boardin MLB. Schlough’s IT team has also supported the baseball operation in implementing an array of proprietary analytictools that helped the team secure three World Series titles in recent years.

In addition to his technologyleadershipresponsibilities in San Francisco, Schloughserved asInterim President and subsequently Chairman ofthe Giants’ Class-A San Jose affiliate, ultimately overseeing the team’s recent sale after a decade at the helm.

An Olympic enthusiast, Schlough assisted in crafting the technology vision and operations plans for San Francisco’s bids to host the 2012, 2016 and 2024 Olympic Games. His event experience includes assignments at the 1994 World Cup along with Olympics in Atlanta, Salt Lake, Torino, PyeongChang, and Beijing.

Previously, he worked as a consultant with Booz-Allen & Hamilton and EDS. Schlough serveson the boardof Junior Achievement of Northern California and isan avid supporter of Junior Giants, raising over $150,000 through speaking appearances and other fundraisers. Schlough was inducted into’s CIO Hall of Fame in 2017, was named Trace3’s 2016 CIO Outlier of the Year, InformationWeek’s 2012 IT Chief of the Year, and is a Sports Business Journal“Forty Under 40” honoree.

A San Francisco native and Ironman triathlete, Schlough holds a Mechanical Engineering degree from Duke University and an MBA from the Wharton School. He resides inLos Altos with his wife, Erin, and sons, Xavier and Quinlan.

Dave Liu – Tech Investment Banker, CEO Advisor

Dave Liu Wall St. tech veteran

David Liu is a retired tech investment banker who now advises CEOs and makes strategic investments to support Asian content creators. A mutual friend introduced us and I was surprised to have met someone else with so many shared interests and passions, while never crossing paths!

His personal journey includes moving from China to the US and having to pay for everything on his own, including a college degree from an Ivy League university.

After seeing the long list of job openings for investment banks, he applied and made it through the rigorous hiring process to land his first Wall St. internship.

Dave learned a LOT about cultural differences and became an astute observer of people, learning what nuanced behaviors made for great success in high-powered environments.

And he continued to study and learn… 

At the pinnacle of his career as the youngest person to have made Managing Director, Dave made a seemingly crazy decision; he left after 25 years and decided to write his observations and notes as a way to share his learnings with his sons. Anyone interested in working on Wall Street will find tremendous value reading The Way of the Wall Street Warrior

About Dave Liu

Dave Liu started his investment banking career working for Goldman Sachs and then joined the fledgling investment bank, Jefferies, when it had fewer than 200 employees and an equity market capitalization of under $200 million. Jefferies was a scrappy, entrepreneurial California-based bank that was started by an ex-cattle rancher in a phone booth and dared to challenge the incumbent giants of Wall Street. Today, Jefferies is a multi-billion dollar diversified public company (NYSE:JEF).

Over almost 25 years at Jefferies, Dave progressed from the proverbial janitorial suite to Managing Director co-running all Digital Media and Internet investment banking activities. He’s  worked with hundreds of companies, including IBM, Google, Microsoft, Sony, Yahoo!, and Yelp. He’s managed all aspects of capital markets, venture capital and advisory for high growth Internet and technology companies and completed over 100 transactions for a broad range of companies in the USA, Asia and Europe. Dave’s worked on almost every conceivable type of corporate finance transaction including IPOs, follow-on offerings, convertibles, securitizations, and private company sales. Dave has seen it all.

Group 67

After retiring from investment banking, Dave entered the world of start-ups and co-founded several companies in asset management, technology, media, and entertainment. His current and past activities include:

  • CEO of Liucrative Endeavors, a merchant banking firm
  • President of La Mesa Capital, an investment firm
  • Vice Chairman of MobilityWare, one of the largest mobile, casual gaming companies in the world
  • Chairman of Reel8, a NFT marketplace
  • Board Member of Francesca’s, a leading boutique retailer
  • Board Member of TEG Live, a GRAMMY and Tony Awards winning live production company 
  • CEO Advisor to Capacity, an artificial intelligence platform
  • CEO Advisor to, a leading cloud-native data catalog platform
  • CEO Advisor to Internet Brands/WebMD, a multi-billion dollar technology company
  • CEO Advisor to ProSiebenSat.1 Media, a multi-billion dollar company and one of the largest media companies in Europe
  • CEO Advisor to Vobile, a multi-billion dollar video software company
  • Investor in FIGS, a multi-billion dollar medical apparel retailer
  • Investor in Philz Coffee, an iconic coffee retailer based in Silicon Valley
  • Investor in Stampede, a movie and TV production company

Dave is also a perspiring artist and writer who is learning how to draw and write funny. He studied creative writing at the University of Pennsylvania, Sundance Institute, and The Second City. He publishes a career advice column called “Breaking Bamboo,” and a cartoon series called “The ABC Life.”

Dave is active in philanthropy and non-profit organizations. Net proceeds from his books will go towards charities helping children born with clefts, Asian Americans, and other underrepresented groups.


Jeff Stotland, EVP Hudson Pacific

Jeff Stotland Hudson Pacific

When I returned to Philly for my graduate work, I was a seasoned executive assistant with deep experience answering phones, sending faxes, and managing schedules for overly-busy Disney and Sony execs. Ok, so maybe I did slightly more than that, but I was at the bottom of the totem pole and had big goals of climbing my way up.

Jeff Stotland was my classmate in business school and was the only other person with Disney experience, albeit much different than mine. We became fast friends. He and I are kindred in our entrepreneurial spirit, both having run start-up like businesses within giant companies. 

Jeff has bought and sold several companies, worked at Disney as Vice President, Strategy & Global Development, and is now Executive Vice President of Global Studios and Production Services at Hudson Pacific, a joint venture with Blackstone, the world’s largest industrial real estate owner.

He’s always been a big picture guy, moving to where the puck is headed. At Hudson Pacific, he leads a team buying up content production space which has exploded in the past several years, and we chat about the human resource crunch to produce all this content.  

He and I agree that success requires taking risks and being bold, but most of the time, people are optimizing to preserve their own jobs. 

Jeff’s always taken risks, yet he’s learned how to be more calculated in his bets. He learned a lot during his stint trying to privatize companies in Eastern Europe and operating a handful of companies he bought or started.

This episode covers a lot of ground…from working at start-ups in eastern Europe in the late 90s, to Disneyphiles, to the extreme competition for industrial real estate worldwide and the macroeconomic impacts of building production studios in cities around the world. 

About Jeff Stotland

Jeff Stotland joined Hudson Pacific in 2021 and serves as Executive Vice President, Global Studios. He leads the growth, direction and daily operations of the company’s studio portfolio.

Prior to Hudson Pacific, Stotland served as Vice President of Strategy and Global Development at Disney with a focus on the Parks, Experiences and Products segment.  In this role, he worked on a variety of new business initiatives, acquisitions, strategic planning, joint venture management and real estate development, both domestically and internationally.

Before Disney, Stotland acquired and led SEMCO Aerospace, a privately held aviation maintenance company, for more than a decade. His early career included roles at Vulcan Ventures, The Walt Disney Company and J.P. Morgan.

Stotland earned a Master of Business Administration from The Wharton School at the University of Pennsylvania and a Bachelor of Science from Northwestern University.

Meesh Pierce – advisor, board member, podcaster

meesh pierce MENTOR dna podcast host

Welp, here it is. An episode where I get interviewed on my own show. Weird. Uncomfortable. Awkward. Yes, all of those things!

BUT, I was able to convince Wharton Professor Pete Fader to interview me! We chat about how I landed my first internship in the music industry, my transition into tech, and the crazy and bold things I’ve said to colleagues and bosses.

Leadership podcasts allow seasoned execs to share their stories and I hope you enjoy my journey. 

About Meesh Pierce

Meesh Pierce is a former tech executive who started her career in entertainment during the heyday of grunge rock. Her early days at Disney and Sony Music introduced her to the corporate world and importance of connectedness.

She worked long hours answering phones, faxing Winnie the Pooh and Lion King toy concepts to China, and sneaking into hole-in-the-wall concerts until the wee hours. During the early internet days, Meesh bet that tech was going to materially change the entertainment world, so she headed back to Philly for her 2nd stint at Wharton.

As a freshly-minted business school grad, she stepped into product management gigs for the likes of NBC, Sony Digital Entertainment, and Ticketmaster.

A risk taker, Meesh started an early dot com custom merch company, snacki, in the late 90s. A few years later, she took an opportunity to learn commercial and residential real estate development from a seasoned investor.

She spent 15 years as a hired gun consultant  stepping into difficult 1-2 year projects; those that needed someone adept at strategy, product and marketing, and comfortable navigating across divisions and up to the c-suite and board. As an independent consultant, she’s worked with Epson, Mercedes (AutoGravity), Fandango (NBC), and Amor Boutique Hotel amongst others.

Meesh now serves on boards, as advisor to several organizations, and mentor to many. She loves using her experience to make connections between people and ideas.

Meesh is equally left and right-brained. She drives an F-150 to support her furniture painting habits as there’s rarely an abandoned roadside furniture piece she doesn’t stop to investigate. She started documenting her furniture painting techniques at and learned a great deal about SEO through her personal journey as a blogger.

She’s also an avid gardener and has built her own hydroponics greenhouse with a fully-functioning set-up for tomato and lettuce farming.

Meesh loves people and mentoring. She has many mentees stretching across all walks of life; from Broadway stars, to growth-minded entrepreneurs, to people in career or life transitions.   

Pete Fader – Wharton Marketing Professor

wharton professor pete fader

I’ve always had a proclivity for marketing and curiosity for patterns. When I met marketing Professor Pete Fader, I didn’t realize what a big impact he would have on my career. At 26, he was one of the youngest professors at the Wharton School, and 10 years later had become one of the school’s favorites – teaching undergrad, MBA, and pHd students. 

His research first focused on consumer products, but then shifted into the music and entertainment industry where he served as an expert testifying on behalf of Napster in the late 90s. 

As a professor, he engages his students to really think about customers in a way that most people don’t – NOT every customer is the same. Some are far more profitable than others. So how do you lead your organization to truly understand and focus on customer centricity? Pete collaborated with some of his pHd students to help companies do just that.

With two successful data-driven businesses under his belt and 35 years at the finest business school in the world, we have much to learn from this humble leader who likely will never forget your phone number.

If you find numbers interesting, I highly recommend checking out Pete’s super duper old school site:


Apteryx from BC Comics

About Professor Pete Fader

Peter S. Fader’s expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities.

He works with firms from a wide range of industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains.

In addition to his various roles and responsibilities at Wharton, Professor Fader co-founded a predictive analytics firm (Zodiac) in 2015, which was sold to Nike in 2018.  He then co-founded (and continues to run) Theta Equity Partners to commercialize his more recent work on “customer-based corporate valuation.”

Fader is the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage and coauthor with Sarah E. Toms of the book The Customer Centricity Playbook. He has been quoted or featured in The New York Times, The Wall Street Journal, The Economist, The Washington Post, and on NPR, among other media. In 2017, Professor Fader was named by Advertising Age as one of its inaugural “25 Marketing Technology Trailblazers,” and was the only academic on the list.

Mark Bogh, President Bogh Engineering


During my tenure serving on the board at Mariners Christian School, we approved a $20M capital project to redesign our industrial concrete tilt-up building into a state of the art learning facility. Our goal was to provide more learning space, abundant natural light, and increased security.

When I first laid eyes on the plan, it was explained to me that the first step was to build a fire wall and elevator at a price tag that exceeded any amount ever raised in the history of the school. I wondered how we’d ever raise the money to get started, let alone finish this gargantuan project.

By the grace of God and the generosity of our family community, we were able to finish phase 1 of this project, albeit very much delayed, which didn’t significantly impact school operations, but certainly was stressful for the school team behind the scenes. 

Then started the search for the right firm to build Phase 2, which was substantially more structurally intensive. And, we needed to complete the work during a single summer if possible.

2 of the 3 firms returned with 12-24 month construction timelines. We weren’t willing to put students in temporary trailers and needed a more creative solution. 

Enter Mark Bogh, who came highly recommended by a member of our esteemed all-parent volunteer construction committee. Mark and his team build schools. They’ve built hundreds of schools. Mark’s values are in lock-step with our school’s mission and values. In preparation for our first meeting, he laid out a few options which clearly demonstrated that he’d studied our plans in great detail. He’d even gone so far as to talk to our neighbors about using their land for contingency purposes. One of his options was to complete the project in 6 months.

Now, if you’ve ever been through the bid process, which I have, you know that these types of promises are totally suspect and usually off-base. But there’s something about Mark and his team that immediately set you at ease. He knows his stuff, he’s laid out contingencies, he has his own team, he knows the city. 

Covid worked in our favor as our kids went to remote learning on March 13, 2020, and within 2 weeks, it was clear that we weren’t headed back anytime soon. The board agreed and we moved quickly to take advantage of the unexpected windfall of time. Mark’s team went to work, shifting all materials sourcing from China to Mexico and Canada. The teams predicted that China’s shutdown would become a long-term problem; they were right.

Mark led his team through the typical ups and downs of a large construction project and wad undeterred by the Covid impacts. Overall, the project was 3 weeks delayed mainly because the city’s inspectors 

About Mark Bogh

Mark Bogh is President of Bogh Engineering, a construction and engineering company focused on public works projects, particularly in educational facilities. He started his career at the City of Redlands, then to IWA Engineers, an firm that worked on a multitude of projects for Universal Studios and Knott’s Berry Farm. He quickly rose the ranks to become President of IWA, but felt a different calling. 

Mark decided to go back to his roots and build schools with his dad, so he joined Bogh Engineering, growing the firm from $1M in gross revenues to $60M over 20 years. The firm’s key distinction is most of its key tradespeople are full-time employees. This allows them to quickly shift gears and place people where needed in order to finish school construction projects that are inherently designed around very tight deadlines.  

Mark remains very involved with his community church and ministries throughout Southern California. 

Courtney Reed, Broadway Lead Actress

Courtney Reed headshot 2021 square

I met Courtney through our mutual friend and her former Aladdin Broadway cast mate, Rodney Ingram. Courtney’s a gem inside and out, truly exuding a calm and friendly confidence that’s welcoming and warm. 

It’s hard not to like Courtney with all that charm, but what I’ve come to really love about her is that she’s a strong business woman with spot-on sensibilities about marketing and finding moments that resonate with her audience and fans. 

I look forward to watching her next chapter unfold as she lives her bucket list dreams of playing Satine in Moulin Rouge’s US tour AND touring the world with Disney Princess the Concert. Amazing!!! 

Courtney Reed
Courtney Reed, Adam Jacobs,and James Monroe Iglehart Aladdin on Broadway
Courtney Reed and Adam Jacobs, Aladdin on Broadway
Courtney Reed and Adam Jacobs, Aladdin on Broadway
Courtney Reed and Adam Jacobs, Aladdin on Broadway
Courtney Reed Jasmine in Aladdin on Broadway
Courtney Reed Satine in Moulin Rouge
Courtney Reed In the Heights
Courtney Reed In the Heights
Courtney Reed Satine in Moulin Rouge
Courtney Reed Broadway Actress
Courtney Reed Cambodian Rock Band
Courtney Reed Cambodian Rock Band
Courtney Reed Cambodian Rock Band
Courtney Reed Mamma Mia

About Courtney Reed

Courtney Reed was last seen in Lauren Yee’s award-winning play Cambodian Rock Band at The Signature Theatre. She had the honor of originating the role of ‘Princess Jasmine’ in Disney’s smash hit, Aladdin on Broadway, directed by Casey Nicholaw for which she received a Grammy nomination, a role she reprised for 4 months in London’s West End production. Prior to Aladdin, she had the privilege of being a part of the closing company of the Tony Award Winning musical In the Heights written by Lin Manuel Miranda, in which she played ‘Carla,’ understudying ‘Nina’ and ‘Vanessa.’ She made her Broadway debut in Mama Mia! just a few months after graduating from the Chicago College of Performing Arts at Roosevelt University.

Over the past several years, she has appeared on such television shows as: Liza On Demand, Search Party, The Affair, Law & Order: SVU, White Collar, NYC 22, and CSI: NY, and her favorite, web series Submissions Only.

In 2018, Courtney debuted her first solo concert Confessions of a Broadway Princess at Feinstein’s/54 Below in New York City. She is also the founder of her all-female-run company Gagged Chokers, which has received praise in such magazines as People, People’s Style Watch, Teen Vogue, Cosmopolitan, Allure, Refinery 29, More, and Yahoo.

Since 2018, Courtney has partnered with other Broadway royalty to develop and produce what is now called Disney Princess the Concert. The show recently launched its world premiere in Saudi Arabia and plans to kick off the US tour in 2022. 

Simultaneously, Courtney will also star as Satine in the US touring company of multi-Tony winning Moulin Rouge

Twitter/Instagram/Snapchat: @RhodesReed @GaggedChokers

Jed Weinstein, Founder & CEO Rise & Set

Jed Weinstein, Founder RISE & SET

As an only child, I always yearned for a sibling. When my husband introduced me to his childhood friend, Jed Weinstein, I was immediately drawn to him. He’s one of the most kind and authentic gentlemen I’ve ever met. Truly, a mensch. And while this sounds weird because he’s younger than I am, he reminds me of my Dad – gentle, well-read, interesting, interested, creative. 🙂

I’m in Philly a few times a year for meetings so I also scoot up to NYC to see some shows and visit with friends. Jed and his wife always oblige and you’ll find me on their couch enjoying the vibrant energy of their Wall St. neighborhood.

On one visit, Jed invited me to a Hublot launch event his company, RISE & SET, was hosting in a non-descript warehouse walking distance of the High Line. Not thinking much about what I was doing or what to expect, I walked in and was immediately transported to a different world. His team had perfectly captured the brand’s uber-luxurious essence. Product was perfectly displayed for guests to try. The setting was very intimate, yet oozed grandeur. I’m not surprised that uber-luxury brands want to work with Jed’s team. He truly understands that aesthetic and what the customer wants.

Jed Weinstein hails from Newport Beach, CA. His passion for marketing was incubated at the prestigious Goizueta Business School in Atlanta, GA, where he was inducted into the Emory Sports Hall of Fame as an All-American Varsity tennis and soccer athlete.

After graduating, Jed founded his first entrepreneurial venture. Three years later, Latin America Sports Camps, in Buenos Aires, Argentina, was sold for a profit to a local marketing agency.

Upon his return to the US, Jed was recruited to work with live concert and production company SFX Entertainment, which was subsequently acquired by Clear Channel Entertainment. After years of producing a multitude of award-winning events for the likes of Coca-Cola, Schering Plough, and XM Satellite Radio, it was time. Time to take the skills learned, experience gained, and relationships made, to create something…more.

RISE & SET is that “more” – the nation’s top luxury lifestyle marketing agency, creating superlative experiences for the world’s most high-profile luxury brands and clientele. 


Dan Smith, ALT-CMO and JimmyCase on MENTOR dna

I wasn’t totally prepared for what I was about to walk into…..mission control at the Playboy Studios with hundreds of TV screens on display! But I kept my cool and kept listening to how TV production works. Those were the early days when I’d just met Dan Smith, then VP Production for Playboy. What I love about Dan is that he’s a risk-taker, open-minded, non-judgmental, and always willing to listen and provide feedback on ideas.

We’ve since collaborated on numerous projects for the Wharton Club of Southern California, where he created a highly-successful Media & Entertainment networking group, and now runs Marketing Mondays. He now helps clients with branding and digital conversion rates through his company, ALT-CMO.

Dan loves to learn and leveraged his experiences at Playboy to truly learn global commerce distribution and digital marketing. This experience has served him well in a direct-to-consumer venture to sell JIMMYCASE, a phone case wallet using just-in-time manufacturing in California that’s distributed worldwide. He tinkered in his garage for 6 months perfecting JIMMYCASE’s design and now is finalizing an innovative yet simple pour-over coffee offering.  

MENTORdna with Meesh Pierce

About Dan Smith


Dan Smith started his career in the mailroom at a talent agency. From there, he worked for famed Academy-, Emmy- and Golden Globe Award-winning  Edgar Scherick. It was during a meeting with Ed and famed Samuel Goldwyn where Dan got his big chance to become VP Development and Production at American Gladiators.

He then moved on to Fox Family Channel which sold to Disney/ABC. Dan transitioned from family programming to adult programming at Playboy, where he rose the ranks to General Manager, Home Entertainment. As the adult programming market was starting to wane, Dan took the opportunity to hone his skills while running the home entertainment business, learning global manufacturing,  distribution, and digital marketing. 

Dan has parlayed his digital marketing expertise into a very scrappy and successful phone accessories business called JIMMYCASE, is about to launch a coffee-related product and is also CEO of ALT-CMO, a marketing consultancy focused on digital marketing and branding. 

Fred Croshal – Music Industry Sales & Marketing Exec

Fred Croshal 2021

Fred is a dynamic music industry leader who makes friends everywhere he goes. I’ve learned a lot about leadership through how he carries himself in meetings with teams, artists, and other executives. Fred treats everyone the same; whether you’re an intern or Madonna, he truly cares about people and he’s parlayed that into a successful career that continues to allow him to work with big-name artists. 

I joined the Sony Music softball team in my early 20s under the nudging of Fred, who was our team captain. He was always a hard-charging, fun-loving, encouraging captain. He taught me that healthy teams, relationships, and organizations can and should be nurtured outside the office. Life’s about blasting great tunes and dancing around a bit, right?  

MENTORdna with Meesh Pierce

About Fred Croshal

Fred Croshal is a 40-year music industry veteran and founder/CEO of Croshal Entertainment Group, one of the premier independent music-marketing companies in the industry. 

Croshal began his career as a retail sales representative at local record stores in the San Francisco/Bay Area before securing his first position at CBS Records. Soon after he obtained executive positions at Sony Music Distribution and Columbia Records, working with artists such as, Michael Jackson, Pearl Jam, Bruce Springsteen, Mariah Carey, Stevie Ray Vaughan and many more. In 1996, Madonna hired him at the Maverick Recording Company, where he soon became General Manager, overseeing all departments including; Sales, Press, Radio, Marketing, Creative, etc. on a daily basis. At Maverick Recording Company Croshal was able to build and nurture the careers of artists like Alanis Morissette, Deftones, Candlebox, Michelle Branch and more.

In 2003, Fred took his vast knowledge of sales, marketing, and promotions and founded Croshal Entertainment Group, a marketing and management company that could provide an infrastructure and alternative way for artists to release their music competitively. Croshal Entertainment Group has sold upwards of 6 million records independently to date and has helped guide releases from artists like Jackson Browne, Bonnie Raitt, Herb Alpert, Collective Soul, Gnarls Barkley, Jason Mraz, Crosby, Stills, and Nash and many more. In 2017, Fred was featured as one of Billboard magazine’s “Indie Power Players,” a short list of top influential music professionals leading the industry.